Jim Walberg was visiting friends last week in Vail, Colorado before he heads back to the islands after a break from hurricane season. His friend, Jay Rosenbaum, help start the only premier coffee roaster committed to roasting 100% Fair Trade, 100% organic coffees that are naturally rich in antioxidants, handcrafted to perfection using 100% certified renewable energy. BuyWell Coffee was founded with a BIG dream – combating poverty and protecting the environment through coffee. If I told you that the second highest commodity traded in the world after oil was coffee would you believe me? Well, believe it! And, the coffee growing families of the world are living on less than $2US per day!
After several days and hours of discussions with Jay, my eyes were opened to the impact that growing coffee is having on this world we live in. The carbon footprint of this industry is gigantic! BuyWell Coffee is constantly looking for ways to become more sustainable and making their daily carbon footprint much smaller. And, they are doing this while still producing the best coffee I have ever tasted, plus their premium coffee is very affordable!
How about this for sobering information about the coffee industry? The U.S. consumes one-fifth of the world’s coffee – the largest consumer country in the world! But few Americans realize that agriculture workers in the coffee industry often work in conditions that can be described as “sweatshops in the fields”. Many small coffee farmers receive prices for their coffee that are less than the costs of production, forcing them into a cycle of poverty and debt for their entire lives.
Fair Trade Certified is a solution, assuring consumers that the coffee we drink is purchased under fair conditions. To become Fair Trade Certified, BuyWell Coffee must meet strict international criteria; paying a minimum price per pound of $1.26, providing much needed credit to farmers, and providing technical assistance such as help transitioning to organic 
farming. Fair Trade Certified for coffee farmers means community development, health, education, and caring for the environmental.
I had no idea what “Fair Trade Certified” and “Organic Certified” labels meant. It means that farmers and workers receive a fair price for their product. The FTC price means that farmers can feed their families and that their children can go to school instead of working in the fields. By receiving a fair price, FTC producers can avoid cost-cutting practices that sacrifice quality. The FTC producers’ traditional farming methods result in exceptional products. And, it means you are receiving the highest quality product that is able to be produced! So, purchasing on of BuyWell Coffee’s ten+ coffee blends contributes to the well-being of farming families around the world. I have to admit, I am not able to say that about each of the real estate sales that we facilitate – yet!
Now, back to the real mission of Jay’s company – combating poverty and protecting the environment through coffee. BuyWell Coffee supports Roots & Wings International by donating coffee for fundraising and has a scholarship with the company’s namesake that supports university education for indigenous youth from rural Guatemala. Roots & Wings International scholars come from coffee-growing communities, and they are the first in their families to study past elementary school. The scholarships are awarded based on financial need, academic promise, and commitment to promote community development where the students live.
All of BuyWell Coffee’s giving programs are coffee-powered. BuyWell Coffee invests in sustainable development initiatives in coffee growing regions around the world, 
plus the U.S. in order to create long-term health and global opportunity for the coffee grower families of the world. Now, wouldn’t this be a worthwhile idea for all of our companies to explore as we daily participate in “paying it forward”? Click here for more information as to how you can get involved in making a difference in your own world. Until next time…fair winds!